Why Real Estate Shouldn't Be Your First Investment
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Investment· May 11, 2026· 3 min read

Why Real Estate Shouldn't Be Your First Investment

By Laura Frenkel

I'm a huge believer in real estate. I've seen firsthand how buying the right property at the right time can set you up for long-term financial growth, consistent cash flow, and even early retirement. Real estate is tangible, leverageable, and can be an incredible wealth-building tool.

But here's the thing:

It shouldn't be your first move.

Real estate investing has a lot of advantages—but it also requires risk tolerance, liquidity, and the ability to weather unexpected repairs, vacancies, or market shifts. And before you get into it, there are a few financial priorities I believe you should knock out first.

Let's walk through what I consider the ideal investment order of operations.

1. Pay Off High-Interest Debt

If you're carrying credit card debt or anything with an interest rate over 7%, make paying that off a top priority. It's nearly impossible to beat that return through investments, and becoming debt-free puts you in a much stronger position overall.

2. Build an Emergency Fund

Before you invest, make sure you've saved 3–6 months of living expenses in a high-yield savings account. Having this buffer keeps you from panic-selling or going into debt when life throws something unexpected your way.

3. Contribute to Your 401(k) (At Least to the Match)

If your employer offers a match on retirement contributions, take it. That's free money, and nothing beats that kind of return.

4. Invest in a Roth or Traditional IRA

Individual retirement accounts offer tax advantages and long-term growth potential.

  • A Roth IRA grows tax-free and withdrawals in retirement are tax-free.
  • If you earn too much for a Roth, you can explore a Backdoor Roth IRA strategy.

5. Purchase Wealth-Building Assets (Real Estate + Brokerage Accounts)

Once you've built a solid foundation you're ready to start putting your money to work in a more meaningful way. There are two main paths: real estate investing and taxable brokerage accounts. Both are powerful tools for building long-term wealth, and you don't have to pick just one.

Real Estate offers:

  • Cash flow that can help replace your income over time
  • Appreciation potential for long-term gains
  • Leverage that allows you to create gains on borrowed money
  • Tax benefits like depreciation and write-offs

Taxable Investment Accounts offer:

  • Flexibility (no early withdrawal penalties or income limits)
  • Access to stocks, index funds, ETFs, and other market-based investments
  • Diversification and liquidity

Here's the truth: You don't have to choose. Having both real estate and market-based investments can give you balance and flexibility in your portfolio.

My Philosophy

I don't just talk about this—I live it. Real estate is a powerful path to wealth, but it's not a shortcut. I've seen real estate transform lives and portfolios. But I've also seen people jump in too fast and get burned because they weren't financially prepared.

The best real estate investments happen when you're ready and patient — not when you're scrambling or overly optimistic.

Curious if you're ready to invest in real estate? I offer strategic consulting for individuals and business owners who want to make smarter real estate decisions. Let's chat and make a plan that works for your goals.

Via Commercial Real Estate

Guiding Business Owners Through Leasing, Purchasing & Growth Decisions

Your business started with a vision. Your real estate decisions should too. VIA helps you map the path from where your business is today to where you want it to go. More than a brokerage, we're a strategic real estate partner for what comes next.

Contact

  • laura@via-cre.com
  • (303) 345-0347
  • Denver, CO

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