
By Laura Frenkel
I'm a huge believer in real estate. I've seen firsthand how buying the right property at the right time can set you up for long-term financial growth, consistent cash flow, and even early retirement. Real estate is tangible, leverageable, and can be an incredible wealth-building tool.
But here's the thing:
It shouldn't be your first move.
Real estate investing has a lot of advantages—but it also requires risk tolerance, liquidity, and the ability to weather unexpected repairs, vacancies, or market shifts. And before you get into it, there are a few financial priorities I believe you should knock out first.
Let's walk through what I consider the ideal investment order of operations.
If you're carrying credit card debt or anything with an interest rate over 7%, make paying that off a top priority. It's nearly impossible to beat that return through investments, and becoming debt-free puts you in a much stronger position overall.
Before you invest, make sure you've saved 3–6 months of living expenses in a high-yield savings account. Having this buffer keeps you from panic-selling or going into debt when life throws something unexpected your way.
If your employer offers a match on retirement contributions, take it. That's free money, and nothing beats that kind of return.
Individual retirement accounts offer tax advantages and long-term growth potential.
Once you've built a solid foundation you're ready to start putting your money to work in a more meaningful way. There are two main paths: real estate investing and taxable brokerage accounts. Both are powerful tools for building long-term wealth, and you don't have to pick just one.
Real Estate offers:
Taxable Investment Accounts offer:
Here's the truth: You don't have to choose. Having both real estate and market-based investments can give you balance and flexibility in your portfolio.
I don't just talk about this—I live it. Real estate is a powerful path to wealth, but it's not a shortcut. I've seen real estate transform lives and portfolios. But I've also seen people jump in too fast and get burned because they weren't financially prepared.
The best real estate investments happen when you're ready and patient — not when you're scrambling or overly optimistic.
Curious if you're ready to invest in real estate? I offer strategic consulting for individuals and business owners who want to make smarter real estate decisions. Let's chat and make a plan that works for your goals.